WHY BRIFE 2018?

The Belt and Road Initiative (BRI) provides a visionary blueprint for global economy in 21st century, brings new opportunities to promote the prosperity and development of the developing countries and emerging economies along the Belt & Road (B&R). “Food is heaven”, the development of agriculture and food industries is the highest priority for the majority countries along the B&R. With the launch of BRI, the “Unimpeded Trade” creates unprecedented opportunities and tremendous potential for the agrifood industries. Hong Kong is renowned as an international hub in finance and trade, continuing playing the role of “Super-Connector” under the BRI to provide an ideal platform for promoting business development and financing cooperation in the agricultural and food industries.

Under the theme “Steering World Food Industries to New Opportunities”, The First Belt & Road International Food Expo (Hong Kong) (BRIFE) 2018 aims to promote the “Unimpeded Trade” via forging a one-stop professional platform for global agrifood trade and investment cooperation, help to explore, share and create the businesses under the BRI. BRIFE has received strong support from major supporters Invest Hong Kong (the Government of the HKSAR), Meetings & Exhibitions Hong Kong (A Division of Hong Kong Tourism Board) and the Belt & Road Global Development Alliance. BRIFE is also honored with 4 countries’ Ambassadors to the PRC, 12 Consul-Generals in Hong Kong and 11 prestigious community key leaders to join our Honorary Advisory Board. The Expo will provide 1,200 booths, exhibitors from over 35 countries and regions around the world will participate.

Food Specialties Bring Incomparable Opportunities

BRIFE offers great opportunity for you to showcase your high-quality products and services and facilitate brand and corporate image building to the trade buyers and visitors from worldwide, especially the Belt & Road countries.

High-level Fringe Programs

BRIFE presents a series of fringe programs such as symposium, feature seminars, product presentations from different international food enterprises, technical conference and business matching which will definitely help you to gain the first-hand market information and link you to the target trade partners.

Opportunities from           “One Belt & One Road” (OBOR) Initiative

The Belt & Road covers over 4.3 billion population having economic growth of 6.28% per annual, double-fold of average worldwide rate. BRIFE is a perfect platform and shortcut for you to meet actual global buyers and partners for potential returns.

Innovative Exhibition Hall, Unique and Professional

BRIFE newly introduces the ‘Investment Hall’ and ‘Professional Service Hall’ to provide G2B and B2B collaboration opportunity for mergers and acquisition and investment which will certainly help you to explore new business venture.

Strong support and connection

BRIFE received extremely strong supports from both the governments of Belt & Road countries and the industry. Over 11 foreign Ambassador and Consul-Generals together with various top-level representatives in the industry, joined the Honorary Advisory Board of BRIFE and are ready to contribute to the expo.

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